Finding clarity around “why” you have invested in agriculture

March 21, 2017 3:50 pm

Some of the most successful companies and individuals around the world have some commonalities that ensure they continue to be successful into the future. The feature that stands out is that these companies have a very clear and communicable understanding of their purpose. They all find a vision for the future that is not so much about them, but about delivering to a cause which inspires others to follow. For example, Walmart “To give ordinary folks the chance to buy the same things as rich people”.  Elon Musk, founder of SpaceX has stated that one of his goals is to improve the cost and reliability of access to space, ultimately by a factor of ten.


The reason why this is so important is that “people don’t buy what you do, they buy why you do it” which is how you create loyalty amongst your team and external business environment (customers, suppliers, etc).

This form of leadership is crucial to the agriculture sector as we strive to build trust with the consumers of our products and services. Moving forward we will continue to attract more corporate investment into the sector, these organisations will demand professional leadership, management and strategic thinking.

Some questions you will need to consider before strategic planning for your agricultural investment.

  • Why have you invested in the ag sector? What is the purpose of the investment?
  • What are the rules you want to play by? What are your beliefs and values? (What should you do/shouldn’t do)
  • Where are you headed? Where do you want to be in 25 years?
  • What are your weaknesses and where are your strengths?
  • What are some of the current trends?
  • What are your barriers? Market dynamics, people or infrastructure?

For new investors to this sector some of these questions take some time, you don’t need to have all of the answers from the get go. The sooner you have clarity of the above the quicker you will see strong returns on your investment.

At Impact Ag we revisit these questions frequently and challenge ourselves and our partners to ensure all stakeholders have alignment. Find out more here


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